Global Marketing

By
Sukati, I. (Inda)
(2013)

Learning Object

This course is offered to students who are keen to build their career at the international arena. This course gives an understanding to students on four basic things of international marketing. First: It focuses on the scope, challenges and market opportunities that could be faced by those who become international marketers in a global environment. Second: The students will learn on the cultural environment that includes the geography and history, business practice, politics and global market legacy. Third exposes to markets and new trade divisions that could be created through surveys and reservations. Fourth is provides exposure on global marketing strategies that are being built through planning and organization by products and services, advertisement and personal promotions instead of fixing the price globally as a response to the era of challenges in the international market.

Published by:

Universiti Teknologi Malaysia

DOER Persistent Identifier: http://doer.col.org/handle/123456789/7255