Online Market Research

By
Not available
(2014-06)

Audio

How has the arrival of the internet changed the nature of market research? Can doing market research with online participants be as effective as with real people and relied upon to provide honest, accurate information about consumer tastes?

Published by:

The Open University (OUUK)

DOER Persistent Identifier: http://doer.col.org/handle/123456789/5317