Marxism and Marketing

By
Not available
(2014-06)

Audio

What can Marxism teach us about marketing? Is Communist thinking relevant when applied to a modern drink’s marketing strategy? In a Capitalist system, should we expect all market opportunities to be exploited regardless of moral implications?

Published by:

The Open University (OUUK)

DOER Persistent Identifier: http://doer.col.org/handle/123456789/5315