Social marketing

By
Not available
(2011)

Text

Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.

Published by:

The Open University (OUUK)

DOER Persistent Identifier: http://doer.col.org/handle/123456789/518