Ekol, G. L. (George L.) (2010)
This module derives educational communication from the broad context of human communication. It begins by looking at interpersonal communication as presented by scholars such as Berlo and Schramm. Their models are used to illustrate linear and cyclical communication. This is then followed by the theories of mass communication using different media. Again models are used to discuss linear and cyclical communication bringing in the concept of the ‘feedback loop’. The module puts together the views presented above to help discuss the selection and use various communication artefacts and approaches for effective teaching and learning.
African Virtual University (AVU)