Browsing by Author "Yahya, W. K. B. (Wan Kalthom Binti)"

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  • Product, Service & Branding Strategy 

    Yahya, W. K. B. (Wan Kalthom Binti); Laton, M. Z. B. (Mohn Zahid Binti); Mahmood, W. N. B. (Wan Norashikin Binti) (Universiti Teknologi MARA (UiTM), 2015)
    The goals of this lesson include understanding the major classifications of products and services, learning the decisions companies make regarding their products or services, understanding brand strategy, and being able ...